Wis. company attempts to keep men from being the ‘butt’ of fashion jokes with longer T-shirts
By APWednesday, April 14, 2010
Wis. company’s longer T-shirts keep assets covered
MILWAUKEE — Tired of crouching plumbers showing you a side of themselves you’d rather not see? A Wisconsin apparel company says it’s here to help. In an effort to protect men from being the butt of fashion jokes, Belleville-based Duluth Trading Co. has been selling T-shirts that are three inches longer than standard shirts. The so-called “Longtail T” is meant to give guys a little extra coverage in the back.
The idea seems to have caught on. Duluth Trading said it’s on pace to sell its millionth Longtail T this month.
And to show that it means no offense, the company is offering all plumbers a free Longtail T-shirt on April 25.
Belleville is in southwest Wisconsin, about 20 miles south of Madison.
On the Net:
Duluth Trading Co.: www.duluthtrading.com/
