Expensive piece of dung: Swiss designer creates watch made from fossilized dinosaur droppings

Swiss designer creates dinosaur dung watch

GENEVA — A Swiss watchmaker is hoping to raise a stink with an expensive timepiece that eschews the trade’s standard gold, diamond or titanium fittings for a more earthy substance — dinosaur dung.

Vesenaz, Switzerland-based company Artya says the watch set in fossilized feces will sell for 12,000 ($11,290) and comes with a strap made with skin from an American cane toad.

Designer Yvan Arpa said Monday the coprolite came from a plant-eater that died about 100 million years ago in what is now the U.S.